We Brought Music and Conversation to the Store:

Going beyond the boundaries of traditional commercials and building an organic connection with viewers in the digital world is one of today's brands' biggest goals. Türkiye's leading home improvement retailer Koçtaş opened its doors to us to offer its followers a sincere, sustainable YouTube content format that goes beyond standard product promotion.

An Acoustic Studio Inside the Store

As the Vusto team, we turned the dynamic, bustling atmosphere of Koçtaş stores into a warm music stage. Brought to life by master musician Cenk Erdoğan's unique hosting, the "Koçtaş Açık Sahne" project welcomed a different surprise guest in every episode. In a project where laughter-filled conversation blended with live music performances, our biggest operational and technical challenge was adapting the store environment into a professional filming set. Amid massive aisles and the moving dynamics of retail, we managed to create a flawless studio atmosphere — both visually and acoustically — through the right art direction, framing engineering, and sound isolation.